April 14-16, 2018
Education • Print Competition • Banquet Door Prizes • Networking
CPP Exam – 9:00AM, Sunday, April 15th, 2018
Click here to register for the CPP exam (choose Pennsylvania from the drop-down menu to see the April 15th exam).
Comfort Suites, 10 South Hanover Street Carlisle, PA 17013 — phone: 717-960-1000
Special Rate: $101 per night, mention “PPA of PA.” PPA of PA room block deadline is March 14th, 2018.
**PLEASE NOTE** Online reservations are showing Comfort Suites is fully booked for the Inspire dates, but rooms are available — please call the hotel (717-960-1000) to book your room!!
Content Marketing and Social Survival
How do you get your studio in front of the right clients in an overcrowded market? In today’s world of tweets, posts, likes and shares… sometimes it feels like an uphill battle to just get noticed. Social Media and Marketing for photographers does not have to cause you stress. It can be done successfully with the right tools and a plan in place. This program will give you the tools, tips and advice to position yourself to be noticed in the crowd.
- Social Media – The Content is King
- Facebook – How to trick the algorithm
- Advertising on Social Media – It’s not free anymore
- Instagram – the place to be
- Strategic Partners – Aligning yourself with the right people, companies, and brands
The New Era of Boudoir Photography
We will be looking at the new era of the sensual photography sessions.
Now days, the clients seem to be looking for something a little edgier.
While they are wanting more sensual, a lot are wanting it to be less revealing at the same time.
We will be looking at the way that we take all of their request and create the session for what they want their images to say to that special someone.
Stay Flexible: Strategies for Newborn Sessions
Newborn sessions are both fun and profitable. There’s nothing quite like posing a sleepy newborn and creating something beautiful. But it’s not always a breeze. What do you do if you have a wakeful baby? Or you find yourself with a baby struggling with colic? Maybe your client couldn’t get newborn photos for a few weeks longer than that ‘recommended’ window. This class focuses on my method of flexible flow posing and newborn safety. By preparing to move flexibly through a session and setup, you can choose how and when to pose baby by following their lead. We will also cover safety dos and don’ts when posing newborns. By maintaining flexibility and preparedness throughout these special sessions, you can calmly guide your session and guarantee plenty of beautiful images.
Landscape Photography: The Craft & Technique and The Art & Vision
Doug will first share elements of photographic craft and technique essential to landscape photography and to making high quality large landscape prints for high end sales and for PPA Competition entries. In sharing these techniques, Doug will also discuss the underlying “whys”.
Then Doug will move to the heart of landscape photography . . . the goal of communicating your emotions and artistic vision in an image. Ansel Adams had it right when he said, “Photograph not only what you see, but also what you feel.” Great photography is about making images that connect with viewers making them feel something about the subject. Doug will share techniques to make your imagery communicate more, as well as explore the unconscious psychological factors that make for appealing landscape photography.
Running a Successful Home Studio Business
Full time wife and mother, and grandmother. Full time photographer and business owner. It’s not easy making a full time living in the photography industry today but Adilfa and Russ Ford of Taylorsville, Utah have been doing it for over 15 years. Owning your own business takes on a whole new meaning when you don’t shoot, you don’t eat. Adilfa herself will tell you “there are tons of dos and don’ts and over the years we did most of the don’ts and not near as many dos as we should have”. In this insightful business program you can learn from our successes and mistakes. Save yourself time and money and learn the secrets to a more successful home business. We’ll talk about marketing and sales, organization, efficient shooting, editing, retouching and printing, and how to not kill your spouse if you are in the business together. We laugh, we cry, we love what we do.
It’s All In The Details
Join Kristy Steeves as she shares her unique approach to posing bridal couples, seniors, children and families. Her tips make it easy for photographers to understand how to pose men, women and children, and get beautifully sculpted images for their clients through posing and lighting techniques. She delves into the details on individual body parts starting with the head and going all the way down to the toes. Her basic foundations will also help photographers who enter print competition as well as those interested in becoming Certified Professional Photographers. This session will be more than a lecture; models will be on hand to help demonstrate effective posing to improve your images.
Feed your Creativity….It’s HUNGRY
Barbi has a studio in downtown Fredericksburg where she does a variety of work and specializes in wedding photography. She is a master photographer that has won many awards including Best Wedding Image at SEPPA, VPPA Top Ten Photographer, and PPA Bronze Photographer of the Year. Many of her images have received merits and been included in the loan collection of the International Print Competition. She has served on the Board of Directors of VPPA and filled many leadership roles in her local district. Barbi is also a Juror in Training and has traveled to different states to help juror their image competitions.