Deborah Fisk and Andee Moore presents…

Real Life Ideas for your Boutique Volume & Senior Portrait Studio

Sunday, March 21, 2021 – 10:45AM to Noon – INSPIRE Speaker

Comfort Suites, 10 South Hanover Street, Carlisle, PA 17013

For almost a decade the mother and daughter(s) team at Real Life Studios has been running a profitable, successful and downright luxurious Volume & Senior Portrait business. Mary Fisk-Taylor has co-owned a very high-end portrait and wedding business in Richmond, Virginia for over 25 years and after hearing so many of her clients complain about their sub-par school and event pictures approached her Mom, Debbie Fisk and sister, Andee Moore about opening a boutique volume and senior portrait studio. Together this team decided that just because it is volume does not mean it has to lose all creativity, personal care and professionalism. They started Real Life Studios and never looked back. This team specializes in small private school volume and senior portraits and never fails to deliver the best experience both in and out of the camera room. This program will give you some of their top performing business practices including how to secure school contracts without commissions, maximizing your senior portrait sales from a contract school, processes and procedures to streamline their small business and their luxury client experience on a volume budget.

3 Take Aways

1. School & Event Contracts without paying Commissions
2. Maximize your Senior and Volume Sales
3. Luxury Client Care on a Volume Budget

About Deborah

I was introduced to photography precisely when film was beginning to disappear and digital was taking over, about 1998. Although our studio specialized in high end family and wedding portraiture, I found myself learning more about digital photography as film was phased out.

We opened a second studio; a boutique, volume school clientele. Experience in a high-end studio prior to opening Real Life Studios, gave me perspective. Real Life Photography & Events is a woman owned, family business run by three of us, Mother and Daughters, Mary Fisk-Taylor, and Andee Fisk Moore. In 12 short years we have maneuvered through highs and lows in our market, but with hard work and careful marketing strategies, Real Life has found its niche.

I serve as a PPA Councilor, I have served as Lt. Governor and Governor for my District and I currently serve on the VPPA Board of Directors as Executive Secretary and 1st Vice President. It was my distinct honor to receive the PPA National Award in 2020 and the Virginia Award for faithful service to my Affiliate in 2019.

About Andee

My background is in elementary education.  It was with great relief that I was able to join my sister and her business partner in Hayes & Fisk, because I wanted flexibility as I began to raise my children.   By working my way up in our industry, I have been exposed to every aspect of the business.  Long hours and a watchful eye from some of the best in our industry, I attribute to my growth over the last 20 years. 

In 2008 when my mother, sister and I decided to open a second studio which was completely opposite from my sisters’ high end portraiture studio, it began an adventure.   We have tried 5:00 am mornings in tents on athletic fields, and late night at dance recitals with less than effective lighting.  Over the years we have tried it all; be it equipment, workflow, vendors as well as products.   

I enjoy photography but I really excel at production, workflow, and client relationships.  I have perfected a clean, efficient workflow.   After we found our niche market we have worked for the past 10 years perfecting our process from finding clients, to photo shoot day to delivery.    

I serve as the Governor of my District and I currently serve on the VPPA Board of Directors as Co-Image Competition Director.   It was my distinct honor to receive the Virginia Award for faithful service to my Affiliate in 2018.