Branding is essential to any business, but in today’s marketplace, branding is just as important on a personal level.
Your personal brand is the engine of your career, fueled by how you present your photography and yourself online and in real life.
This is an interactive presentation where Joe will share the techniques that have allowed him to build a successful personal brand as a photographer.What you will learn:
- Understanding what a Personal Brand is.
- How to figure out your niche and determine your mission.
- Crafting your personal brand identity.
- How to make others care about and value your brand.
- Why you need a strategy and how to develop it.
- … and so much more!
If you want to build more demand for YOU and your photography, this presentation will help you develop a better understanding of creating your personal brand and giving it the focus and attention it needs.
Joe Edelman is an award-winning photographer, author, and photo educator.
His educational mission: “To help photographers to develop a solid understanding of the HOWS and WHYS behind creating great photographs.”
Joe is honored to hold the title of Photographic Craftsman, a designation given to those who have met the standards of excellence set by the Professional Photographers of America in recognition of service to the photographic profession as an orator, author, and mentor.
He takes great pride in sharing his experience as the host of the weekly The LAST FRAME Live a 60-minute photography Livestream that appears on YouTube. His channel boasts 300 + videos viewed over 11.8 million times by more than 180,000 subscribers in 114 countries.
Joe has also earned a reputation as a lively and popular presenter at photography conferences and is frequently featured on major photography news websites and podcasts.
From his start as a newspaper photojournalist while still in high school to his work today photographing all types of people, his photographs have been published internationally in magazines like Maxim, Cosmopolitan, Get Fit, and Shape, to name but a few. He has been called upon to complete assignments for the New York Times and The Los Angeles Times and has serviced commercial advertising clients from all over the United States.